What is more important in life? The external aspect or the internal spirit? For those in search of a material for external application that offers a range of textures and even allows for total freedom in texture personalisation. The product stays true to the factors that render it successful, and regardless of the decoration applied, it always offers consistent protection and durability without compromise in terms of all external factors. When choosing a material, in particular for external application, the quality of the product also has to satisfy the most extreme requirements, as fundamentally it serves to protect the building. It is equally evident that the aesthetic aspect of a building represents an expression of individuality, a declaration of lifestyle and a personal statement, and thus quality of design is as important as the quality of the product.